Goals
What is the mission or purpose of your business or organization?
What is the purpose of your web site? What do you intend to accomplish with it?
Do you want people to:
- Learn more about your business or organization?
- Hire you to perform a service?
- Buy products from you?
- Join your organization?
- Communicate with you?
- Become part of an online community?
- Other:
Target Audience / Community
Who is your target audience or community? (Age, gender, interests, locality)
Who is your competition?
When people visit your site, what do they want?
- Information about a topic
- Information about your products, services or organization
- To be entertained
- To comparison shop or to buy a product
- To connect with others of similar interests
- Other:
Image & Style
The visual metaphors, graphic design and color scheme of your web site will communicate volumes to the visitor about you and your business.
What IMAGE do you want to project?
- Traditional? Contemporary? Conservative? Cutting edge?
- Formal? Casual? Serious? Friendly?
- Corporate? Personal? Expensive? Affordable?
What STYLE do you want to communicate?
- Serene Spiritual Powerful Professional
- Hip Classic Elegant Funky
- Ethnic Natural/Organic High tech Frivolous
- Fun Flashy Muted Soft
- Playful Down to earth Mellow Comforting, caring
- Romantic Sensual Authoritative Delicate
- Energetic Historical Festive Fanciful
- Other:
Do have any existing graphic or promotional materials?
Do you have a logo? Yes No
Do you have photos that you wish to use on the web site?
Content
Do you have an outline of the content for your site?
Is the content written? Yes No It's in process?
Do you need help in developing, writing and/or editing the content for your web site?
If your site outline is done, how many sections do you have, and about how many pages in each section? (One web page equals approximately one 8 1/2 by 11 sheet of paper with double spaced type.)
If you are selling products, how many will be on your site?
What keywords would someone type into a search engine to find you?
Functionality
What special functions will you need for your web site?
- Mailing list (announcment only) this is what you use to send out announcements or email newsletters.
- Mailing list discussion group
- Message board or forum
- Contact, subscription, survey or feedback forms
- Shopping cart Merchant account
- Password protection for certain pages
- Site search engine E-cards
- Music clips Video clips
- Other:
Promotion
Do you have a marketing/promotion plan for your web site? Yes No In process
We can help you develop one, or give you lots of ideas on doing it yourself.
Do you have plans for updating the content of your site or for an email newsletter?
- Regularly updating the content of your site gives visitors a reason to return.
Timeline / Domain Name & Hosting / Maintenance & Updating
When would you like your web site to be launched?
Have you registered a domain name?
Have you decided on a hosting company?
Do you plan to maintain and update your own site?
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