694 Million People Currently Use the Internet Worldwide According To comScore Networks

What can a web site do for your business?

Worldwide Internet Population 2005: 1.08 billion (Computer Industry Almanac). Projection for 2010: 1.8 billion (Computer Industry Almanac).

Sixty-two million U.S. households, or 55 percent of American homes, had a Web-connected computer in 2003, according to just-released U.S. Census data. That's up from 50 percent in 2001, and more than triple 1997's 18 percent figure.

In 1997, only 7 percent of adults said they used the Web to get news, weather and spots. That figure spiked to 40 percent in 2003. Those seeking government or health information grew to 33 percent from 12 percent in 1997, and over half (55 percent) used the Web for email and instant messaging, up from 12 percent 10 years earlier. Eighteen percent banked online; 12 percent looked for a job; nearly half sought product and/or service information and 32 percent purchased online, a radical jump over 2.1 percent in 1993.

If you do not have a website, consider the following reason why it would be a good idea to develop one:

• It gives you instant credibility, if it's a well done site! Potential clients expect you to have a web site and are often disappointed if you don't.
• It's where people can immediately get more information about you after being exposed to your company name in a conversation, print ad or on a business card.
• You can reduce your printing, advertising and direct mail costs. The web is much more cost-effective than print media.
• Creative professionals (artists, writers, musicians) can use a web site to build a fan base and to create community.
• Does your competition have a web site? If they do, they may have an edge over you. If they don't, the edge belongs to you.
• You can network with potential customers, clients, fans and allies all over the world. In 2001, the worldwide online population was 445.9 million, projected to increase to 709.1 million by 2004. (Source: CyberAtlas.com)
• You can cut down on the amount of time you or your customer service reps spend on the phone answering questions, if you post information pages and FAQ's (frequently asked questions) on your site.
• You can receive immediate customer feedback about your services or products.
• If you have a local business or organization, you can expand your client/customer base by being listed in the "regional" sections of directories like Yahoo and Google.
• You can open an online store at a fraction of the cost of a "bricks and mortar" store. No rent, utilities and other overhead costs - just photos, detailed product information pages and a user-friendly shopping cart system.
• The percentage of shoppers using the internet continues to grow every year. 24 percent of shoppers surveyed used the internet for shopping in 2001, up from 10 percent in 2000 and 5 percent in 1998. (Source: CyberAtlas.com)
• You can reach shoppers with healthy incomes. In 2001, 45% of all internet users in the U.S. had an average household income over $50,000. (Source: CyberAtlas.com)
• Your store is always open, 24 hours a day.
• Your site is your "home" on the World Wide Web. Let it reflect your values, your personality and your spirit.

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